Consistent use of El Paso ISD’s logos, wordmarks and other visual identifiers is fundamental to ensuring that all visual representations of the district’s brand convey a cohesive message.

It's tempting to create and use "custom" logos with all of our new academic programs and initiatives. But the El Paso ISD story is best told within a consistent framework, including disciplined use of logos and marks. El Paso ISD's logos are valuable institutional assets. Basic standards regarding the use of El Paso ISD LOGO are outlined below. Be sure to consult with Communications if you need a department or area-specific lockup. 

The El Paso Independent School District official logo should never be redrawn or changed in any way. Graphic filters, manipulation or alternation are strictly prohibited.

When reproduced in color, the logo/s should always appear in El Paso ISD's signature colors: blue (PMS 282C), slate (PMS 7544C), yellow (Pantone Yellow) and when using a single color version it may appear in white or blue (PMS 282C). The logo should never be represented in any colors other than El Paso ISD colors.

Primary Logo

El Paso ISD it starts with us Logo

El Paso ISD Seal 

The district’s it starts with us campaign logo is replacing I Am EPISD and follows the same rules as the official district logo. It should never be redrawn or changed in any way. Graphic filters, manipulation or alternation are strictly prohibited.

Primary Campaign Logo 

Blue, slate and yellow are the official colors of the school district. Our colors are a distinguishing feature of our identity.